Ranking good in search engines has never been an easy task. There is a constant struggle between every company and site owner to grab the first spot in the first page. Why wouldn’t there be? There is hardly anyone who clicks even on the 2nd link displayed on Google. Most people only visit the first link for the query they searched. The desperate ones go for the 2nd link, and the even more desperate ones proceed any further.
Website is Not Ranking in Google
This alone sums up the importance of the first rank in any search engine. People will rarely go any further if they get their desired content in the first link. And if you are that first link, people will view your site, buy your services, or adhere to your suggestion.
Once people visit your website, it can be anything and you’ll get better conversion rates. But here comes the hard part, how do you get the first spot? How can you beat the competition? How can your website rank higher?
Three Crucial SEO Factors
The answer to this all is simply hidden inside your on-site SEO. SEO, a term used for Search Engine Optimization explains a number of set guidelines. You have your website ready, written quality content and are sitting there waiting for visitors to pop-in and buy your service. It all looks perfect arrangement, but in reality, your website does not rank for any of your keywords. This is due to poor SEO practices or none at all.
SEO basics might seem simple, but they can be very complex in reality. Not only great content and building relevant links will bring you to the top, there are several other factors, such as relevance, age, complex ranking algorithms and competitors at work.
Websites usually fail for a number of reasons. Some are not up to the mark, so they cannot beat their competitors. Other factors are the necessary resources required to build links. When you have just released your website, it is easy to miss various factors and not know where you are heading wrong. In order to guarantee digital marketing success, you need to analyze the following three major factors.
The first and foremost thing to look for, is your page optimized properly? Factors, such as keyword density, or page titles play a vital role, however, not as vital as link building and backlinking. If your domain has content relevant to the target audience and strong backlinks and is still not linking, it must be due to poor optimization.
There are several important aspects contributing to on-page optimisation. These begin with giving appropriate title tags, meta descriptions and constructing the right structure for your website. You need to create an XML sitemap, so Google is able to index all the pages. Another practice is to use canonical tags to avoid issues, such as duplicate content, so the site is not held back by Google’s algorithms.
Moreover, if you are not used to SEO practices, you can use various tools/plugins, such as Yoast SEO for WordPress in order to assist you in the SEO game. You can find all the necessary tools right in one place, and fix all the optimization issues with such plugins. And the best thing about it? You only need to perform all the optimizations once.
After you have fixed your image tags, meta tags, titles and did other on-page optimization, you can focus on creating strong backlinks and quality content for your website.
Google’s algorithm rewards websites with the most relevant, unique and helpful results. For any specific keyword, your content length should be appropriately long enough to engage the audience and help them with the query and provide the solution. Statistics from SerpIQ report that all the top-ranked pages for competitive keywords typically consists of more than 2,000 words of original content. Co-incidence? Don’t think so. Ask yourself, is your content too “short” for Google to rank?
All you need to think of is the Skyscraper Technique, mentioned by SEO expert Bryan Dean. Your content is like a building in the busy city skyline. Your building needs not to be another office tower or building in the city, it needs to be the most remarkable and talent building, whom everyone will take notice of!
If your content is too short, Google might not find it substantial enough to rank it higher. Google has a big appetite, and sites with lots of content usually outperform sites with short content. Your content is of little value if it is too short.
If short content is holding your site back, there is a simple solution. Write unique, relevant and long content. Fixing the content will result in increasing your search engine visibility and heading on the right track.
You need to increase the depth of your content by increasing the level of detail as well as expanding its overall length. If you have 500 words uniquely written content for a keyword, while all your competitors have 1500+ words of content ranking for the same keyword, you will get beaten right to the bottom of the search results. You need to buckle up and write content, better in length, quality and detail.
You can boost up your content by including your primary and secondary keywords in subheadings. You may as well use your H1, H2, and H3 subheadings to target varieties of keywords to garner additional traffic. The better your content optimization, the more people will be attracted to your website and stay on to read more. If you don’t have much time, you can easily find a tenanted professional content writing team.
The only way to create great content is to help people learn something really helpful from it. This will, in turn, help you increase your rank. People tend to share effective and quality content, which has a real value attached to it. Quality content is like a magnet, it attracts more and more people over and over again.
If your website’s content is short, lengthen it, add quality and details. Expand it until it is the best in that category. Your readers will be attracted in no time. Google will rank you better, with people sharing your content with more readers. Make continual improvements and head towards the top mark!
Lack of Links
You have researched heavily, optimized all the aspects of your website, done with the on-page SEO optimizations, and created the best quality content for your targeted keyword. Despite all the effort, there is not much commercial activity on your website and sits at the very bottom of the result page.
You need to remember when you target low competition keywords, all it takes is good on-page optimization to take you to the top search results. However, when you wish to do the same for a competitive keyword, you need to combine great links and great content to achieve the top ranking. Remember, you are heading for the top 5 search results, as these are most likely to be opened.
If you have on-page optimizations and strong content, all that you lack is a substantial amount of good links. While ranking websites, Google’s algorithm looks after two factors, which determine whether the page is good for the targeted keyword or not. These are:
- Inbound Links: Inbound links pointing towards the website are used to determine the approval rating of the website. Any website with strong inbound links for relevant websites ranks higher than a website with lesser or poor inbound links.
- Content Relevance: Google calculates relevance based on the topic of the content, title tags, headings, keyword density and various other on-site optimization factors.
The more inbound links pointing to your website, the better. Each link also has relevance and value attached to it, just as your website does. The higher these two factors are, the more relevant will it be counted by Google. You need to make sure that quality links are being linked to your site. This will increase the value of your website, while also bringing you up in the search results.
The relevance of each link plays a crucial factor in determining the overall ranking of your website. If you are getting a backlink from a website of your niche, that’s even better. Backlinks from your niche websites hold more weight than from unrelated niche websites, as they serve as approval in Google’s algorithms. Backlinks from higher authority and traffic websites will allow you to move up in results. NEVER do backlinking towards your page from an SEO blacklisted website, as it can greatly severe up your relevance in Google’s eyes. Google is highly responsive to black labeled SEO techniques and if you are anyhow related to such a website, it can several damages your ranking.
Gone are the days when a large amount of exact same anchor text links could help a website rank higher. Link quality is being specifically determined on major factors, such as the quality and relevance of the link.
Once you strengthen your grasp upon the aforementioned SEO factors, it is essential to implement them in the best way possible. Relevance, strong links, quality content, on-page optimizations, etc. are all factors, which can assist in moving forward in the ranking ladder. By putting in some time and readily learning new techniques, you can get a better conversion rate, rank higher and put your website at the very top!