With more than 300 million active users monthly sharing 70 million photos a day, Instagram is a niche you cannot ignore. Over the years Instagram has been configured as a network that companies should seriously consider.
Instagram for Business
Below we tell you why it is important that you have an Instagram account for your Business:
If you consider that Instagram is a network for freelancer photographers or for young people who want to be famous, you should consider it twice. If you open an Instagram account for your Business you will be able to realize that this network is really a paradise for the Marketing.
When you're promoting a brand or service, one of the basic principles is to go where the customers are. And on Instagram there are millions.
So you have to make a good strategy to get followers either you buy real Instagram followers or you gain through building your own audience. It will make Instagram a secret weapon for the progress and success of your business.
Advantages of having an Instagram Account for your Business
Basically, the advantage offered by Instagram is the option to share content. Internet users prefer visual content, and Instagram specializes in this.
Being able to share photos and images with others is a great bonus for your brand. This gives you the opportunity to visually share your company with your ideal audience.
Things like company events, new products, conferences, among others, are some of the content you can generate. And the best thing is that customers and client prospects love seeing things, about any other form of promotion.
We suggest you develop a strategy of visual content, which is aimed at branding your brand and sales.
Why are the photos important?
Appeal to emotions
A good visual content appeals to the emotions of those who see them. And this works at a level and speed that the text normally cannot address. Thanks to the applications to share photos, since we can retouch them you can develop an efficient visual strategy, and Instagram is a great place to show those contents.
Create closeness
The photos are a wonderful way to give your brand an image and voice. These allow customers and potential customers to relate to your brand, also giving a message faster and easier than through other means.
Engage
The photos and images that are shared through the applications provide a perfect opportunity to generate engage. In addition, this is done in a fun and non-invasive way.
This does not mean that generating marketing through social networks is easy. But at least it brings you closer to get a lot of IG followers, who can be your future customers. You have to adopt a different kind of strategies to increase you following over the Instagram Social Network. Stay closer to the followers and reply and appreciate their comments.
Follow your followers and also engage with their posts by pressing like button and posting comments. If you persistently do the same practice, there is no doubt that you will get higher engagement on your profile.